The media network for independent fuel retailers.
Let us load up your screens with content, and then load up your pockets with ad revenue.
Experts with Gilbarco & Wayne
Let us manage your media
Join the Independent Fuel Media (IFM) network, and let us manage your content, arrange your playlists, set up dayparts and more. We have access to a full library of off-the-shelf assets and can get your media looking professional and driving incremental in-store sales in a matter of hours. Immediately get a full playlist promoting in-store and onsite services. Free up your time, and start making your screens sell for you!
A new source of advertising revenue
The IFM network connects advertisers with your dispenser screens. These advertisers are willing to pay for impressions. We immediately include your screens into active campaigns when you join the network. You keep up to 70% of the ad revenue we secure, and 100% of the revenue you secure. And you always have the final decision on what runs on your screens. You could be making new ad revenue in just days.
Run your ads when you want
While other media services limit you to the number of instore ads you can run, we don't. If you want to update ads on a weekly basis, we can manage that. We will work with you to optimize the mix of paid ads versus instore ads to drive the best overall revenue for your site. The screens are yours, so we won't tell you how many instore ads you can run.
Keep your customers entertained
As a service to our IFM network members, we create free informational and entertaining content to keep your customers engaged. We don't force you to include it (like some competitors do) but make it always available, and always fresh. We include trivia, fun facts, news, sports and entertainment, all developed by our inhouse team. We will keep your audience focused and entertained during fueling.
Get your media online
Many site owners have dispenser screens that are offline, malfunctioning or not displaying media properly for one reason or another. When you join the IFM network, we will manage the communications with Gilbarco or Wayne support to get you back up and running. With your approval, we will work directly with your media service provider. You don’t even pick up the phone.
Get the newest features
Dispensers get periodic software updates which add new and improved features. Some of these features can make a significant difference in your dispensers media capabilities. We will work with Gilbarco and Wayne to get your software up-to-date, and get you taking advantage of all the great new media features. Stay up to date. Don't let your competitions get ahead!